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When managing an Airbnb listing, knowing how it appears in search results is crucial. Two important metrics for evaluating this visibility are Rankings and First Page Impressions. Here’s a breakdown of what each metric represents and how they differ.

What are Rankings?

A listing’s Ranking represents its position when searched city-wide on Airbnb. If your location is set to 'Seattle,' for example, Rankbreeze performs a search for Seattle on Airbnb, and your ranking reflects the position where your listing appears in those results. 

To match how a typical guest starts searching, Rankbreeze also sets check-in/check-out dates based on your listing’s availability and includes guest counts that your listing can accommodate. 

  • How it’s collected: Every 24 hours, Rankbreeze performs a city-wide search on Airbnb to find the listing’s position for different guest counts and check-in & check-out dates.

  • Where it’s Found: You’ll find this data in your Rankings breakdown.

What are First Page Impressions?

A First Page Impression is counted every time a listing appears on the first page of Airbnb search results for any type of search—not just city-wide. If someone moves the map around or uses filters like 'Instant Book' or 'Pet Friendly' and your listing lands on the first page, that’s a First Page Impression. 

  • How it’s collected: This metric is collected directly from your Airbnb hosting page

  • Where it’s Found: You can find the data in the Property Search Metrics section of the Rankings Hub.

How Can a Listing That's Not on Page 1 Still Have Many First Page Impressions?

This can happen because Rankings are based on a single type of search (city-wide), while First Page Impressions cover a wide range of search types.

For example:

  • A listing might rank on the second page in a general city search.

  • However, if a guest applies a specific filter—like “Instant Book”—the listing might move up to the first page, thereby gaining a First Page Impression.

Key Takeaways

  • Rankings show a listing's position in city-wide Airbnb searches and Rankbreeze collects the data by performing searches on Airbnb.

  • First Page Impressions count appearances on the first page across different search types, including filtered or customized searches and Rankbreeze imports the data from your Airbnb hosting page.

Understanding these metrics can help you improve your listing’s visibility by targeting both general and filtered search strategies.


If you have any additional questions, feel free to reach out to us on support@rankbreeze.com.