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In this article:
Overview
The Review Analyzer tool analyzes and extracts review snippets from your Airbnb listing and your competitors' listings (top-ranking properties with the same number of bedrooms). It identifies key themes and feedback that are critical for enhancing guest experiences and improving your listing’s performance.
Why It Matters
Reviews help you understand what guests appreciate and what areas need improvement. By comparing your property’s reviews with others, you can identify strengths to highlight and weaknesses to address. This insight enables you to make informed decisions to enhance your guest experience, stay competitive, and attract more bookings.
Step-by-Step Walkthrough
Step 1: Access the Review Analyzer
Log in to your Rankbreeze account. Navigate to the “My Properties'' page and click on the “Rankings” button. Click the “Optimization Hub” tab. Scroll down to the Review Analyzer section. (It is the third section on this page).
Step 2: Analyze Review Snippets from Your Listing
Review the positive snippets to see what guests love about your listing. Highlight these features in your listing description. Look at any negative feedback and think about how you can improve.
Step 3: Analyze Review Snippets from Your Competitors
Read positive snippets of the top ranking comparables in your area. Note what guests like about these listings and consider adding similar features to your listing. Review the negative feedback and think about how you can turn these into opportunities.
Step 4: Improve Guest Experience
Make changes based on guest feedback to improve their stay. Example: Provide detailed parking instructions or add new amenities that guests have praised in other listings.
Step 5: Update Your Listing Content
Use the positive feedback to update your listing page. This can include changes to the description, photos, photo captions etc. Fix any issues mentioned in the negative feedback and make sure to mention these improvements in your listing.
Step 6: A/B Test the Change
Record the updates you’ve made in the Optimization Journal under the A/B testing section. Click here to learn about A/B Testing. Keep an eye on the impact of your updates to your listing’s visibility.
Step 7: Refresh & Review Periodically
Refresh the review analyzer periodically to stay updated with guests’ feedback. Make more improvements if needed to stay competitive, enhance guest satisfaction, and maintain high ratings.
Pro Tips
Use the Tags, notes & ideas Section: Note down critical insights from the reviews that can directly impact improvements or adjustments in your operations and your ideas on how you want to approach them.
Regular Refresh: Update your reviews periodically. Consider a monthly or seasonal refresh to stay updated with the reviews.
Favorites: Use the star icon to save reviews, ensuring they remain accessible even after refreshing the section.
FAQs
Q: How often should I check the Review Analyzer?
A: Regularly, at least once per quarter, or after any significant changes to your property.
Q: Can I use this tool for properties listed outside of Airbnb?
A: The insights can be used for properties outside Airbnb however, the Review Analyzer is optimized for Airbnb listings.
Q: What's the Review Score?
A: The review score is how we rank each review snippet. A review snippet's score is based on it's uniqueness & popularity.
Q: What's the max score for a review snippet?
A: There is no max score. The score gets higher and higher as the popularity and uniqueness increases
Q: Are all the review snippets only positive reviews?
A: No. We collect snippets from positive and negative reviews. Positive reviews help you spot aspects to highlight. Negative reviews point to areas for improvement and opportunities to stand out.
Q: How many reviews do I need to start seeing snippets?
A: If you have reviews on your listing page, then we will collect snippets. Please click the refresh button if you don't see any snippets.
Q: I don't see any review snippets. What should I do?
A: Click on the refresh button to collect new snippets.
Q: Why does my review score show "calculating"?
A: If you recently refreshed your Review analyzer, the score would show “calculating”. If you didn’t please click on the refresh button.
This tool helps you monitor guest sentiments, enabling you to make informed decisions that will boost your listing’s success.