Welcome to Rankbreeze! We're excited to help you build your business to greater heights!
You might be wondering, where does Rankbreeze fit into my business?
Rankbreeze fits into the scope of your revenue management strategy.
Pricing + SEO + Marketing = Revenue Management
Pricing are the prices you set for each date and also per guest.
SEO is the act of daily optimizations on your listing that affect how your listing appears in search. Your SEO is important because it starts the flywheel of bookings. For example, a proper image strategy helps improve your click-through-rates, which helps improve your view counts, and then your booking rates - which in turn circles back to improve your impressions (how many times you appear in the search results pages)
Marketing, on the other hand, is the broad area that involves everything from your cancelation policy and even so far as creating local events to attract short term rental guests to your area.
Now that we've covered the foundations of revenue management, here's a look into how you can use Rankbreeze within your daily strategy:
1) Add a New Listing
Head over to the "Add New Listings" page and copy/paste your listings URL.
For additional info please watch this video:
2) Choose a Nightly Interval
How long do folks usually stay at your listing for?
The most common number is 3 nights and we default to this setting but you can easily look at your recent bookings and calculate this number.
This nightly interval setting will help us provide better data for you.
For example, you might have the next 30 days open on your calendar so instead of providing you data on searches in 30-day intervals, we'll split up your calendar into nights of 3s so it's more realistic for what people are searching.
There are hundreds of ways to split up your calendars vacancies into potential "searches" and this is our way of showing you the search settings people are more likely to be using.
3) Analyze Your Rankings
We have 3 types of rankings in Rankbreeze and when you hover your mouse over each section, you'll get a quick tip on what these represent.
Top-Level City Rankings (Line Chart)
- This is how you are performing in the top 300 listings in your city. This search is not common for guests to search but it does give you an indication of how your search visibility is compared to the rest of the city. Listings that perform better in the top-level rankings outperform others in the calendar rankings as well.
Available Dates Rankings (Table)
- These are your rankings based on vacancies in your calendar. In other words, they are your rankings for upcoming dates you have open.
- The number you see shows you your rankings out of the total number of listings found for that search. For example, 100/300 means you are ranked #100 out of 300 listings.
Average Calendar (Line Chart)
- This chart is derived from the Calendar Rankings table, but also takes into account additional searches that we don't show you in the calendar.
- First, each line represents your average rankings for a specific guest count, for the current date. For example, if you have the next 4 weekends open and your rankings for your 1st guest count are #2/300, #2/300, #4/300, and #4/300 then your average is calculated like so: (2+2+4+4)/4 = 3. So 3 is your average ranking for this current day.
- Beyond your own calendar, we also include your rankings from other searches. For example, if you have Jan 1-5 open, then someone could search and find your listing for Jan 1-3 or Jan 2-4, Jan 1-4, etc. There are multiple ways to split up open dates. So Rankbreeze handles this by recalculating your average every time we find it. Which could mean your average is formulated from dozens of searches that day.
General Info about the Rankings Charts
- Each line represents a Guest Count for your listing. So if your listing can hold 16 guests, then you will see 16 lines. Unfortunately, this can get very messy so you can turn on and off certain guest count lines from appearing on the chart but in general, the more lines you have the better because this means you have greater search visibility on the Airbnb platform.
Advice on Analyzing Your Rankings
- Top-Level City Rankings will generally perform poorer than either of your Calendar Rankings but Calendar Rankings are more relevant than Top-Level Rankings because guests usually use a date filter when searching. In a sense, your Calendar Rankings are just your Top-Level Rankings but with a date filter applied.
- If you have lots of lines on your chart, many of them will rank very well and you do not need to worry about improving those rankings. Begin turning off guest count lines until you see which of your guest counts are struggling and consider working on that guest count first.
Improving Your Rankings
- If you haven't utilized our "Listing Optimization Service" then this would be considered foundational. If you'd like more information on the whole Airbnb SEO process, head over here.
- Consider specific dates that are important to your business and optimize that first. For example, always spot check (see below) your weekends first and then check your weekdays.
- Look at the categories under the "Change In" dropdown menu to get inspiration for what you can tweak.
- Improving and testing photos would be the biggest driver for improving your SEO quickly.
- Try to make improvements to your listing in two steps. For example, if you update your title, change your photos too the next day.
4) Run SEO Spot Checks
This is the core role of what a revenue manager is doing on a daily and weekly basis.
What are spot checks?
They are manual adjustments that a computer cannot perform. For example, if you have riots in your area, no pricing tool can predict this.
On the other hand, your pricing tool may be priced too high and the only way you would know this is by performing a spot check and clicking on the Live Map Rankings to see how your listing compares from the viewpoint of a guest searching.
Where do spot checks fall in the realm of revenue management?
- You set your base price when you set up your listing
- Apply custom pricing (ex. weekends are higher than your weekdays)
- Set dynamic pricing (using pricing tools, like Airbnb smart pricing or other third-party tools)
- Supervising the tools <--- This is where SEO spot checks come in
How can we perform SEO spot checks?
- Go into a specific listing in Rankbreeze
- Look at your Calendar Rankings Table for this listing and try to find the next upcoming weekend
- What is the most common guest count for this listing? Zoom in to this guest count and click the live map rankings
- Assess the live map rankings
- Assess your weekends first, then your weekdays
How can I assess my Live Map Rankings for a listing?
Ask yourself... In comparison to everyone else in the search results nearby:
- Are my prices too high or too low?
- Do my reviews reflect the fair price that I am listed at?
- Do my picture reflect the fair price that I am listed at?
- How can I have more people click on my listing from the search results?
- How can I get people to wishlist my property?
5) Test Your SEO Theories
Do you think you should change your prices? How about your photos or your title?
Maybe your listing could benefit from a wishlisting campaign where you ask folks to add your listing to their wishlist?
Test those theories and record them into the optimization journal.
Here's an example:
"I'm changing my photos from summer to winter photos."
The category in the optimization journal would be "Photos" and then click save.
See how this affects your booking rates, your rankings and keep testing.
Airbnb SEO is a continuous process and you want all your lines to get as close to the top-right as possible.
Listings at the top are nearing the "circle of success", where you get more impressions, more views, and also more bookings because you are number one and it becomes harder for others push you off.